Category: SEO Strategy

What Are ‘Organic’ Versus Paid Search Engine Listings?

When an user search something / keyword on a search engine like Google or Bing, the engine displays results which are a combination of organic and paid search results. The main content which displays is the organic search results which are unpaid and consists of genuine content and was indexed based on a very complex search algorithm of google. The paid search results are generally displayed at the top, bottom and right sidebar under sponsored or paid results section. This is the area where the results are shown based on bids placed for that particular search keyword. The search algorithm… Read More

What is search engine optimization and why should I care?

Want to understand how to bring traffic your way organically without spending much on ads.Don’t worry, in this post, we will discuss what is Search Engine Optimization (SEO) and why its important for you. We will also give you a brief on how Google search works. At the end we’ll give you few resources and a complete course on SEO for beginners. What is Search Engine Optimization? Search Engine Optimization (SEO) is the process of improving internal and external aspects of a website, or Web page, to increase its organic visibility for search engines. SEO involves editing the website’s HTML… Read More

How Do Search Engines See the Web

Search engines have developed a lot of sophisticated techniques for weighting and valuing pages on the Web. But they all come down to basically two categories: What does your Web page say?The actual text content of your Web page and HTML code. What content does your site convey to the user? Who is linking to you?What sort of other Web pages are linking to yours? Do they have the same topic or a related topic? Content When you look at a Web page, you see the page displayed on your computer screen. You can read the text, look at the… Read More

What’s the difference between robots.txt and Meta Tags?

There are several types of Meta Tags, including Title, Description, Keywords. You place Meta Tags in the “head” section of your Web pages HTML to provide information that helps control robots and crawlers searching your website. The information in Meta Tags is not viewable by site visitors unless they view the page’s source. A robots.txt file tells search engine crawlers which pages or files the crawler can or can’t request from your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google. To keep a web page out of… Read More

What are keywords and why do I need them?

Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming. When identifying keywords, select words and phrases in the content of your website that someone is most likely to use when searching for your online business or website. Video – Google does not use the keywords meta tag in web ranking Each of your Web pages should have keywords that include phrases found throughout… Read More