What is search engine optimization and why should I care?

Want to understand how to bring traffic your way organically without spending much on ads.Don’t worry, in this post, we will discuss what is Search Engine Optimization (SEO) and why its important for you. We will also give you a brief on how Google search works. At the end we’ll give you few resources and a complete course on SEO for beginners.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving internal and external aspects of a website, or Web page, to increase its organic visibility for search engines. SEO involves editing the website’s HTML code and content to make it more search engine friendly, and then promoting the site to increase its relevance on the Web.

Once search engines are alerted to your website’s presence, they scan the code and content of your site and index the information. Search engines analyze the website content to determine when and where your website displays on a search-engine result page.

The page content (text displaying on a Web page) should be inviting, comprehensive, and — within reasonable limits — contain as many of the site’s keywords as possible.

Some search engines, including Google®, pay particular attention to the number of websites linking to your website when determining the importance and ranking of your site. These external links are called back links.

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Why should I care about SEO?

You’ve heard the phrase “Location, location, location!” and its importance when shopping for business real estate. The same applies to the placement of your website on search engine result pages. According to research, the higher your site is listed as a search result, the more traffic you’re going to get.

Quality traffic means increased revenue and more publicity. Search engine traffic can lead to an organization’s success or failure.

The goal of SEO is to land your website in the top few pages of search pdat results page. This is not easy. It takes a lot of time and constant tweaking to increase your search engine rankings.

To assist you with the process, Search Engine Visibility guides you through optimizing your website for search engine inclusion. Search Engine Visibility analyzes your site by applying various rules based on what search engines see when they visit your site. Search Engine Visibility reports the results of the analysis, and suggests measures you can take to improve the optimization of your site.

How Google Search Works?

The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results. Here’s how it all works.

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This video on Search Engine Optimization(SEO), will take you through a number of important topics that will help you make the most out of your SEO campaigns. We will focus on keyword research, Google analytics, Google tag manager, how you can rank number one on Google and YouTube, how to increase YouTube subscribers, how to get traffic to your website, some popular SEO tools and finally some SEO tips and tricks. Now, let us get started and learn SEO from scratch.

Each of these topics are also explained with practical examples. Below the time line of video.

  • What is SEO? 00:45
  • Why SEO? 01:36
  • Keyword Research 51:13
  • Copywriting 1:08:40
  • Employment and Industry Trends 1:22:31
  • Analytics 1:25:22
  • Why Keyword Research 1:33:52
  • Types of Keyword Research 1:36:13
  • How to do Keyword Research 1:42:43
  • LSI Keyword 1:58:16Google Analytics 2:13:37
  • Google Analytics Report 2:26:49
  • Google Tag Manager 3:10:31
  • What is Google Tag Manager 3:15:46
  • Benefits of Google Tag Manager 3:16:43
  • How Google Tag Manager Works 3:20:31
  • How to Get started with Google Tag Manager 3:32:01
  • How to Rank #1 on Google 3:46:04
  • Keyword Research 3:49:34
  • High Quality Content 4:04:28
  • How to Rank YouTube Videos 4:47:16
  • YouTube Keyword Research 4:50:04
  • Importance of user Engagement 5:25:46
  • Promote your content 5:30:16
  • Optimize your youtube videos 5:51:55
  • Create High Quality Video 6:06:07
  • Engage with your Audience 6:13:01
  • How to get Traffic to your Website 6:25:04
  • Why is traffic Important 6:26:31
  • Paid Advertising 6:27:58